The main method for designing the Signage emphasizes on harmony and integrity with architectural style and interior decoration. Utilization of Shape, Color & Type Face will clearly convey Brand Corporate Image, as well as reflect prominent characteristic of Mai Khao Beach using Leatherback Turtle images as gimmick in the design. Material selection is emphasized on simple and natural material in order to blend in with the surrounding environment which is still beautiful. Apart from the project's Signage, Logos are also designed for various Hotel Facilities.
This signage program combined a consistent vision of the brand using typography, lighting and materials. Urban created the overall wayfinding and signing program as well as design solution for the restaurant logos for a five-star resort on the beach of Klaeng, Rayong.
Sky Dining and Mood are the new must-see hangouts in the middle of the city located on 6th and 7th floor of Siam Discovery. The decorations have been fully redesigned to capture a chic atmosphere where guests can relax and recharge while enjoying the diverse attractions such as the world's famous museum "Madame Tussauds", an ice-skating rink, as well as pubs & restaurants. URBAN was responsible for designing the corporate identity of Sky Dining & Mood as well as the wayfinding system. The intention was to create the signage in harmony with the interior design and architecture to give Siam Discovery a fresh, new-look zone.